Immoweb acquires Realo

Brussels, January 23, 2024 – Immoweb, Belgium’s largest online real estate platform and a subsidiary of the AVIV Group, announces today the acquisition of Realo, also a player in the Proptech sector. This strategic acquisition combines Immoweb’s leading position with Realo’s powerful real estate data platform, offering a more comprehensive value proposition.

Realo is a scale-up founded in 2014 by entrepreneurs Lorenz Bogaert, Toon Coppens, Nicolas Van Eenaeme, and Vincent Verlee, who are also founders of the startup studio StarApps. Realo specializes in data analysis and detailed estimation reports on properties and neighborhoods.

“Our combined expertise allows us to provide an extensive database to better support professionals and individuals in their decision-making in the real estate market,” says Piet Derriks, CEO of Immoweb.

Vincent Verlee, CEO of Realo, shares the same enthusiasm: “Joining forces with Immoweb gives Realo the opportunity to further establish itself as a reference in real estate data and estimates in Belgium. This is a logical step that will allow Realo to increase its ability to reach a broader audience and grow faster.”

How will the integration of Realo unfold?

Realo joins the AVIV Group’s portfolio, which already includes some of the most well-known real estate advertising websites such as SeLoger and MeilleursAgents in France, Immowelt in Germany, Yad2 in Israel, and Immoweb in Belgium, totaling over 2000 employees.

For now, Immoweb will continue to serve all Realo and Immoweb clients with their usual products and services. Regarding the future, the company is considering the creation of new products, demonstrating Immoweb’s constant commitment to staying at the forefront of innovation in the real estate sector. Stakeholders will be informed of the project’s progress.

About Immoweb

Immoweb, a subsidiary of the AVIV Group, has been active for over 25 years and is the largest online real estate platform in Belgium. The platform connects buyers, sellers, tenants, and property owners. On a daily basis, the site features approximately 150,000 properties for sale or rent, covering a wide range of real estate types. In addition to real estate listings, Immoweb offers complementary services such as a free estimation tool for property owners to quickly determine the value of their property. For buyers, a mortgage loan simulation is accessible with a single click through an integrated loan offer.

About Realo

Realo is a Ghent-based company that provides clients and real estate professionals with reports and prospects through their online platform. Realo uses comprehensive and recent public data on real estate in Belgium, collected since 2014. Their ‘Data-as-a-service’ solutions provide access to basic information, analyses, and a history of Belgian real estate prices, allowing for accurate and reliable property price assessments. Realo also offers ‘leads-as-a-service’ solutions aimed at generating potential buyer and seller prospects for real estate agents.

About the AVIV Group

The AVIV Group, a subsidiary of Axel Springer, is one of the world’s largest digital real estate service companies. AVIV’s unique portfolio of renowned brands includes some of the most well-known real estate advertising websites: SeLoger and MeilleursAgents (France), Immowelt (Germany), Yad2 (Israel), and Immoweb (Belgium), with over 2000 employees and 1.7 million listings.

Press Contact
William de Woot/ FINN Agency
+32 487 64 89 30